Brands I Look Up To

Yeti

My Dollar Shave Club

Warby Parker

https://www.storyte.ch/storytech-blog/2019/4/warbyparker

WeWork

We all can hate WeWork for public capitalistic startup orgy it underwent and gossip all we want about it’s spectacular rise and fall, but a fact which can’t be discounted is that they built an incredible brand

Kylie Cosmetics

Kylie Jenner has written a playbook for new age social commerce influencer led brands. There were bunch of Goldilocks conditions and confluence of multiple inflection points such as rise of instagram / social media, availability of technology in the form of shopify, robust 3pl logistics networks which led to such a spectacular rise of the brand.

https://www.forbes.com/sites/forbesdigitalcovers/2018/07/11/how-20-year-old-kylie-jenner-built-a-900-million-fortune-in-less-than-3-years/#68476c2faa62

Ignite by Dan Bilzerian

GoPro