Yeti
My Dollar Shave Club
Warby Parker
https://www.storyte.ch/storytech-blog/2019/4/warbyparker
WeWork
We all can hate WeWork for public capitalistic startup orgy it underwent and gossip all we want about it’s spectacular rise and fall, but a fact which can’t be discounted is that they built an incredible brand
Kylie Cosmetics
Kylie Jenner has written a playbook for new age social commerce influencer led brands. There were bunch of Goldilocks conditions and confluence of multiple inflection points such as rise of instagram / social media, availability of technology in the form of shopify, robust 3pl logistics networks which led to such a spectacular rise of the brand.
Ignite by Dan Bilzerian
Ishaan Bhola 